Sergio Verdeguer
I partnered with Australian Smart Group (ASG), a renewable technology leader, to create a website that reflects their commitment to Australia’s electrification goals. This project involved an in-depth collaboration with the business owner to research competitors, interview stakeholders, and analyse the business, resulting in a complete content strategy. Starting with low-fidelity wireframes in Figma, I designed and developed a fully interactive website in Framer, ensuring every detail aligned with their vision for innovation and sustainability.
Client & Year:
Australian Smart Group (Australia, 2024)
Tools Used:
Figma, Framer
What I did:
User Research & Strategy, Content Design, Website Design & Development
The final product not only effectively communicates ASG’s mission of driving sustainable and innovative solutions but also provides an engaging and intuitive user experience. Every element of the website— from the content structure to the interactive design—was crafted to showcase ASG’s expertise, reinforce their commitment to a greener future, and connect meaningfully with their target audience. The result is a platform that reflects the company’s values while meeting the needs of both stakeholders and potential customers.
